Play time

When developing our toy range, we took into consideration all that is known about babies development - we use high contrast colours to catch baby's attention, toys are made from various (baby safe) materials to also develop their sense of touch and the crinkle foil will stimulate hearing.

TIP! Do you think your baby struggles with colic? As parents ourselves, we have been there. Often it seems like nothing is helping - that's the typical colicky behaviour. The cause of colic is yet unknown, some think it may be bloating and stomach ache, others assign this behaviour to development and stimulation accumulated after the whole day. Whatever the cause, giving your baby comfort, warmth and reassurance can calm them down - our award winning SuperToy Mr B with anti-colic thermal pouch can really make a difference.